The brief created by the British Council for DA&D New Blood award 2014, asked designer to make an identity for “Dressing the Screen”, an exhibition to celebrate the history of fashion film. The exhibition will be held in various places around the world such as Russia, Thailand, and Brazil.

For this brief, I combined 3 elements: a solid block, blurred block, and the type logo. The 2 blocks resemble concrete and beamer. It was inspired by a photo shoot studio situation where fabric is hanged on the wall, and beamer flashes its light just as a projector project a film.
Colours chosen based on the signature colours of the home country that shows the exhibition.