Snorkel AI

Snorkel is a Data Research Lab based in Redwood, CA. Groups of researchers, engineers, and field experts, design and pressure test the datasets and evaluations that make AI models and agents work in the real world. The theme of their branding, which dominated by the color blue, had a mascor that beloved by the team, Dr. Bubble. Used in infographics when referring to their technology. 

As they positioned themselves as a collaborative partners, there is the need to look professiona-facing and at the same time, friendly and approachable. When working for them, I collaborate with them defining the direction that resonate with them while maintaining the brand style. Collaboration is the key aspect that make the process enjoyable and productive. 

Homepage.

As Snorkel pivoted into an AI lab, we want to make sure that the technicality of their method is well-explained. We translated the the information into a series of infographics with minimal content for easy reading.

Open Benchmark Grant.

This time we want to step away a little bit from the brand identity and explore something new. I introduced the green in the design while use majority dark blue. The team wanted a theme of exploration as if going to uncharted territory. We use the 3d wireframe design for accent, and have minimal design elements as the website full of cotent. 

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