BRAND IDENTITY / SOCIAL POSTS / ITINERARY DESIGN / BRAND SYSTEM / UX UI / BRAND IDENTITY / SOCIAL POSTS / ITINERARY DESIGN / BRAND SYSTEM / UX UI / BRAND IDENTITY / SOCIAL POSTS / ITINERARY DESIGN / BRAND SYSTEM / UX UI /

Puckett Excursions

Led by a long-time traveller and travel currator Chris Puckett, Puckett Excursions offers destinations that are off-the-beaten track to mid-higher income travellers. Despite its luxurious destinations, Chris wanted that the branding also in line with his adventurous side. His love for mountain (like Patagonia) expressed in his first logo iteration. We want to bring that back to this new re-branding, yet simplified and expandable.

This project is part of my work at Bald Agency in 2022-2023.

The destination is the main character.

I love working with this brand identity and the color pallette chosen for Puckett Excursions. Despite the contrast, the pallette doesn't take the attention away from the images as we still want beautiful imagery to take the reader's attention. The pallette also allows contrast and good legibility in any kind of form.

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