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Lazy Tuesday

Focusing on sports and outdoor outfit, Lazy Tuesday's branding is what its core is about: promoting the balance betwen work and play. Through the design, we want to promote the spirit of serious playfullness.

This project is part of my work at Bald Agency in 2023 with the amazing Trady Kim, Cassey Baker, and Miguel Riebman. While the naming strategy is done by the strategist Erin Cunningham and team. 
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Group 6790

Redefined what relax looks like

While the color pallette and logo can look playful, but the overall tone is mature. We aimed to target urban adults in the mid socio-economic group. The brand should not look too luxurious nor look cheap.
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