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KPMG Customer Advisory

A sub-service within the KPMG group focuses on guiding their clients to the better their customer experiences (CX). The design system created for this is based on the strategy built around viewing CX from a new perspectives. KPMG iconic 4 panels were used in many design application in different angles. Highlighting also, various portrait of real KPMG Customer Advisory experts as they are sharing their perspective as customers themselves. This concept helps differentiate KPMG Customer Advisory from its mother brand, but not different enough to the point it became unrecognizable.

This project is part of my work at Bald Agency in 2022-2025.

Limit is Golden

My team and I at Bald Agency was going through several iteration before reaching out to this result. Especially as we work with strict guidelines created by the mother company. But that is the fun part. Limitation can be hard, but it can golden. Not only it helped us out narrowing down our ideas, but it can also helped us worked more efficiently and creatively with the rules given to us.

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