Strega Limoncello is one product of Liquor Strega. There are two different markets for this product: International and Italian.
For the International market, the client wanted the packaging to show that the product is of high quality and authentically Sorrento. So I made a combination of typography and illustrations that resemble a lemon tree. Combining both script and condensed serif font, the design aimed to show both modern and traditional aspects. For the other market, the design should be something more playful. Capturing the seaside cliff of the Sorrento coast, I refined the illustration previous label design has. The summer mood was made in order to attract a niche group of customers.
This is a commissioned design for Creativa Design Studio