Coordinaire, a health-focused software company in California, has the vision to make the act of caring for patients easy for health-care providers; hospital, doctors, therapists, and family. They saw the need for having a patient-centered platform that connects and coordinate the responsibilities of this health care providers. They want to make the process of helping patients, well-coordinated.
They needed a fresh brand identity that speaks to their vision and friendly digital experience.
The result is a fresh turquoise heart symbol and type treatment. The icon is a form of unity between connection, collaboration, and care.
The software served many functions. We picked colors other than turquoise and green for clarity purpose.
We picked fonts that are easy to digest and made for the digital platform.
We worked closely with the developer from client side and our partner from Creativa NY, LLC. The wireframing and interface design was mobile first. Although the system was complicated and the amount of information was overwhelming, we wanted to make it easy for the eyes by giving the platform enough whitespaces.