Project Description


Brand Identity, Digital Experience

This work is a commission for Creativa NY,LLC. Design partner for this project is Carmine Savarese.


Coordinaire, a health-focused software company in California, has the vision to make the act of caring for patients easy for health-care providers; hospital, doctors, therapists, and family. They saw the need for having a patient-centered platform that connects and coordinate the responsibilities of this health care providers. They want to make the process of helping patients, well-coordinated.
They needed a fresh brand identity that speaks to their vision and friendly digital experience.

Unified missions

The result is a fresh turquoise heart symbol and type treatment. The icon is a form of unity between connection, collaboration, and care.

Handpicked Scheme

The software served many functions. We picked colors other than turquoise and green for clarity purpose.

Handpicked Typeface

We picked fonts that are easy to digest and made for the digital platform.

Digital Experience

We worked closely with the developer from client side and our partner from Creativa NY, LLC. The wireframing and interface design was mobile first. Although the system was complicated and the amount of information was overwhelming, we wanted to make it easy for the eyes by giving the platform enough whitespaces.