“The absurd is the essential concept and the first truth.” 

– Albert Camus

By embracing the absurd and connecting the dots, I help brand find its purpose in the hyper-changing world through strategic and design approach.

I am Caroline Peni; an aspiring strategist focused on design, brand, and innovation. Working internationally from New York, I am available for brand strategy and design project. Get in touch with me through email or LinkedIn.